A Logo is the central, identifiable visual element that helps customers discover, share and remember a company's brand. Usually it's in the form of an icon (mark or symbol), logotype, or combination of the two.
A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. A brand is one of the most valuable assets of a business, and it needs to be carefully crafted to ensure it properly and authentically represents the business.
An Identity describes the visual devices used to represent the company. Identity systems are a visual components package that is paired with style guidelines and used as a framework to ensure the corporate image is cohesive and consistent. Your brand identity is the representation of your company's reputation through the conveyance of attributes, values, purpose, strengths, and passions.
How we do it?
We understand the essential elements to comprehensively capture your essence. We do it all: logo design, naming, domain acquisition, messaging, and competitive positioning.
Having completed your logo design we will be ready to create your brand to ensure your identity stays consistent with your print design, web design and marketing material.
We can discuss the next steps of implementing your logo design into business cards, business stationery, promotional flyers, brochures, exhibition displays and shop signage.
Through our thoughtful collaborative process, we explore your brand beyond the logo. We generate clear, consistent messaging that your customers want to hear.